FA 102B

My portfolio is a click away… view at your own discretion.

ecbuttiglieri.portfoliobox.net

This is the first time I’ve made a website in any capacity, so take a look! And here’s the link to my prototype website, complete with one (1) clickable button to the secondary page.

For this assignment, we created Facebook pages for our hypothetical products and services, as well as posts and schedules for a hypothetical campaign. My PowerPoint documenting this work can be found here.

Last semester, there was some concern about digital footprint (here’s the post I made about it). In lieu of adding to mine for purposes not mentioned in that post, I utilized online Facebook templates to create my hypothetical Facebook campaign. I’m not sure if this was the intended response to the assignment, but time will tell whether that was just as effective as creating a whole new Facebook page for the world to see.

For this assignment, I created the logotype and mission statement for my hypothetical brand, Thinkture. You can find them in this PowerPoint.

I documented the process by which I made a user experience map for my hypothetical product. You can access the PowerPoint here.

Sometimes, people don’t really think about the hold that design has on the world. The combination of art and technology is absolutely integral in the modern era, and it’s what makes living interesting and comfortable. Walking through the airport, ordering food on a mobile app, or going to a dentist appointment could be intimidating or bothersome if not for the effort of designers to make the experience engaging and pleasant.

For someone like Nicole Barth, it took exploring the design concentration at Hofstra University and subsequently taking on digital design jobs to truly understand this impact. And now, she’s made quite the impact herself; Barth co-founded a design firm called Ronik, and in running this company, she utilizes the creative exploration that she learned in order to foster the optimal working environment for staff and clients alike. In Barth’s words, “There’s so much to learn. Too much to learn,” and even as a top employer, she hasn’t stopped her drive to learn—and that’s what makes her a great creative mind in an ever-developing society.

My class was given an assignment in which each group researched one aspect of a user experience map. My group had Personas, and here’s the PowerPoint we made and presented to the class.

-UX/UI = User Experience/User Interface
-Governance = the act of maintaining charge of multiple aspects of a society, project, etc.
-Extrapolation = extending the application of a pre-established concept to unknown situations
-Agile = continuously testing the product throughout the development process
-Scrum = a project management concept that involves goal-oriented teamwork
-Pain Points = specific problems that consumers of a product may have
-Kanban Method = a methodology that assists in visually managing workflow
-Bias = internal prejudices; types include confirmation bias, authority bias, information bias, the bandwagon effect, not-invented-here bias, naming convention bias, imagery bias, accessibility bias, etc.
-Persona = also known as Actor or Avatar; a character that represents the summation of a product’s demographic, used to test aspects of the product without having to interview multitudes of people
-Goal-Directed Design = a methodology that involves questioning what the user’s goal is in using the product
-Scenario = the situation given for an Actor
-Opportunities = what you’ve learned/outcomes/the opportunity to improve
-Touchpoint -= interacting with the customer/promoting the brand
-B to C = Business to Consumer
-B to B = Business to Business
-P to P = Person to Person

Click here to view my first PowerPoint of the semester!